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View ArticleWhat Is Technical SEO? Your Ultimate Guide To Getting Started
Article written by Kevin Indig, with Alexis’ contribution. Alexis Sanders, Technical SEO manager @ Merkle, gives a more specific definition: […] The post What Is Technical SEO? Your Ultimate Guide To...
View ArticleWhy Page Speed Matters to an SEO and What to Do About It
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View ArticleAccelerated Mobile Pages For E-Commerce
Engage Conference – March 8th, 2018 The post Accelerated Mobile Pages For E-Commerce appeared first on TechnicalSEO.com.
View ArticleJavaScript & PWAs: What SEOs Need To Know
SMX West – March 14th, 2018 The post JavaScript & PWAs: What SEOs Need To Know appeared first on TechnicalSEO.com.
View ArticleAdvanced & Practical Structured Data
Brighton SEO – April 27th, 2018 The post Advanced & Practical Structured Data appeared first on TechnicalSEO.com.
View ArticleA Machine Learning Guide for Average Humans
If you’ve ever been curious about learning machine learning but overwhelmed by the wealth of information out there, you’ve come […] The post A Machine Learning Guide for Average Humans appeared first...
View ArticleAsk the SMXpert: SEO Markup and Structured Data
Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you […] The post Ask the SMXpert: SEO Markup and Structured Data...
View ArticleAsk an #SMXpert – JavaScript & PWAs
#SMXpert Max Prin answers questions on using JavaScript and PWAs to create responsive, fast and functional application-like experiences for mobile […] The post Ask an #SMXpert – JavaScript & PWAs...
View ArticleMobile-First Indexing and AMP
SMX Advanced – June 12th, 2018 The post Mobile-First Indexing and AMP appeared first on TechnicalSEO.com.
View ArticleSEO for the Current Mobile Landscape
MnSearch Summit – June 22nd, 2018 The post SEO for the Current Mobile Landscape appeared first on TechnicalSEO.com.
View ArticleTop 10 SEO Experiments Of 2018 Published On Twitter
?? SEO experiments are small, straightforward weekly tests and/or aggregation of interesting data that aim to develop a deeper understanding of […] The post Top 10 SEO Experiments Of 2018 Published On...
View Articlethe SEO cyborg – an enhanced model for SEO programs
MozCon - July 10th, 2018 The post the SEO cyborg – an enhanced model for SEO programs appeared first on TechnicalSEO.com.
View ArticleStraight from the Lab: SEO’s Hot Theory Test Results Revealed
Merkle Webinar – September 24th, 2018 The post Straight from the Lab: SEO’s Hot Theory Test Results Revealed appeared first on TechnicalSEO.com.
View Article(SEO) Signals Speak
FoundConf – September 26th, 2018 The post (SEO) Signals Speak appeared first on TechnicalSEO.com.
View ArticlePWA + AMP: The Future of E-commerce?
Brighton SEO – September 28th, 2018 The post PWA + AMP: The Future of E-commerce? appeared first on TechnicalSEO.com.
View ArticleThe SEO Cyborg
SEO is more than the tri-force of crawling, indexing, and ranking. Alexis Sanders shares how the incredibly important steps of […] The post The SEO Cyborg appeared first on TechnicalSEO.com.
View ArticleMobile-First Indexing
SMX East – October 24th, 2018 The post Mobile-First Indexing appeared first on TechnicalSEO.com.
View ArticleBing Crawling, Indexing and Rendering
Crawlers are technical but understandable thanks to Microsoft’s Senior Program Manager Frédéric Dubut’s presentation at SMX East. Read the full […] The post Bing Crawling, Indexing and Rendering...
View Article10 Important 2019 SEO Trends You Need to Know
Article written by Danny Goodwin, with Alexis’ contribution. 7. Win with On-page Optimization Alexis Sanders, technical SEO manager at Merkle, […] The post 10 Important 2019 SEO Trends You Need to Know...
View Article2019 in Search: Find Your Seamlessness
Companies should focus on working seamlessly across all channels, consolidating recurring tasks, leveraging data and instilling credibility in all aspects. […] The post 2019 in Search: Find Your...
View ArticleOrganic Search Strategy
Skillshare - January 15th, 2019 The post Organic Search Strategy appeared first on TechnicalSEO.com.
View ArticleQuest is in the Name (about Question-Answering Systems, a new Paradigm for...
SearchLove – March 5th, 2019 The post Quest is in the Name (about Question-Answering Systems, a new Paradigm for search) appeared first on TechnicalSEO.com.
View ArticleDiagnosing Technical SEO Issues
Engage Conference – March 8th, 2019 The post Diagnosing Technical SEO Issues appeared first on TechnicalSEO.com.
View ArticleWhat’s New With Structured Data
SMX Advanced – June 4th, 2019 The post What’s New With Structured Data appeared first on TechnicalSEO.com.
View ArticleSEO Horizons, SMX Keynote 1/3
SMX Advanced - June 4th, 2019 The post SEO Horizons, SMX Keynote 1/3 appeared first on TechnicalSEO.com.
View ArticleTechnical SEO Auditing Tips for the Modern Marketer
Bay Area Search – June 6th, 2019 The post Technical SEO Auditing Tips for the Modern Marketer appeared first on TechnicalSEO.com.
View ArticleA 5-Step Guide to Diagnosing Technical SEO Problems
I’m going to keep the intro short, because I’m assuming you’re coming here amid technical SEO chaos, a fire, maybe […] The post A 5-Step Guide to Diagnosing Technical SEO Problems appeared first on...
View ArticleSEO UX Play: Information Architecture & Linking Hierarchy
UX is not just about simplicity and design, it is how users experience a site. Experiencing a site boils down to three […] The post SEO UX Play: Information Architecture & Linking Hierarchy...
View ArticleWelcome To Merkle’s SEO Insights
Merkle first launched TechnicalSEO.com in April of 2015. The site was created for Merkle SEOs as well as SEO industry […] The post Welcome To Merkle’s SEO Insights appeared first on TechnicalSEO.com.
View ArticleBlocked or not? Wildcards, typos and other robots.txt ambiguities
Older than most of the search engines we use today, the robots.txt file is a dinosaur of the web. Although […] The post Blocked or not? Wildcards, typos and other robots.txt ambiguities appeared first...
View ArticleProduct Schema for Google Merchant vs. Google Search
It’s an unexpected battlefield. Schema.org is a mutual effort amongst search engines to create a code meant to deliver essential […] The post Product Schema for Google Merchant vs. Google Search...
View ArticleAnalyzing the On-Site User Journey: Page Pathing for SEO Insights
At the heart of SEO is content, establishing a platform on which we can create beneficial user experiences. Optimized content […] The post Analyzing the On-Site User Journey: Page Pathing for SEO...
View ArticlePWA & AMP
DeepCrawl Webinar – October 30th, 2019 The post PWA & AMP appeared first on TechnicalSEO.com.
View ArticleSEO + Analytics
SMX East – November 14th, 2019 The post SEO + Analytics appeared first on TechnicalSEO.com.
View ArticlePlaying the Long Game: Building Topical Authority with Technical & Content...
Being involved in one of the more technical niches of digital marketing, SEOs are drawn to what we can measure […] The post Playing the Long Game: Building Topical Authority with Technical &...
View ArticleAn SEO RPG Game
We’re launching a new game called “the search”, available on technicalseo.guru (Max Prin had the domain and it fits our […] The post An SEO RPG Game appeared first on TechnicalSEO.com.
View ArticleOrganic Holiday Shopping Landscape: Challenges & Strategy for 2020
We’ve officially kicked off the holiday shopping season! With Cyber Week marking the start of online sales, what are some […] The post Organic Holiday Shopping Landscape: Challenges & Strategy for...
View ArticleHow to Handle Duplication & Create Unique High-Quality Content
Though a seemingly uncomplicated topic, some of the best websites struggle to create unique, high-quality content. Left unoptimized, these sites […] The post How to Handle Duplication & Create...
View ArticleUnpacking the CausalImpact of Google’s Double-Dipping Featured Snippet Update
On January 22, Google announced it was no longer allowing instances of “double-dipping” in the SERPs, which had allowed webpages that appeared […] The post Unpacking the CausalImpact of Google’s...
View ArticleSearch Audiences & User Intent: SEO’s Secret Weapon
What is an audience? In the sense of traditional marketing metrics, you’re probably thinking about building personas using demographic data […] The post Search Audiences & User Intent: SEO’s Secret...
View ArticleSEO in the Age of COVID-19: Organic Impacts on the Retail Industry
Marketers are scrambling to adjust their SEO strategies to account for the COVID-19 pandemic. That’s why it’s important to explore […] The post SEO in the Age of COVID-19: Organic Impacts on the Retail...
View ArticleSEO-SEM Collaboration
Since 2000, search engine optimization (SEO) and search engine marketing (SEM) have played in the same space. Countless ad formats […] The post SEO-SEM Collaboration appeared first on TechnicalSEO.com.
View ArticleRecipe Structured Data Does Matter for SEO
Recipe structured data provides a way to help users find recipe content by making it easier for Google to understand […] The post Recipe Structured Data Does Matter for SEO appeared first on...
View ArticleTop 10 Tools for Bulletproof SEO Content Strategies
Want to craft bulletproof SEO content strategies? Learn to identify the type of data you need and the best tool […] The post Top 10 Tools for Bulletproof SEO Content Strategies appeared first on...
View ArticleSearching for the Right Fit: What to Expect Moving from SEM to SEO
Moving from SEM to SEO Moving into a new role at your company, or even at another company, is daunting. […] The post Searching for the Right Fit: What to Expect Moving from SEM to SEO appeared first on...
View ArticleHow Embedded YouTube Videos Can Improve Organic Traffic
Incorporating YouTube Videos in Your Organic Search Strategy Video content can often be an overlooked SEO opportunity for many websites. […] The post How Embedded YouTube Videos Can Improve Organic...
View ArticleCore Web Vitals + SEO
SEJ eSummit – January 12, 2021 The post Core Web Vitals + SEO appeared first on TechnicalSEO.com.
View ArticleRyan’s Page about Oregon
Oregon is a great state for agriculture. There are over 38,500 farms spread throughout the state. When compared to five […] The post Ryan’s Page about Oregon appeared first on TechnicalSEO.com.
View ArticleTechnical SEO for eCommerce | CHECKLIST 2022
Why is technical SEO important for eCommerce? Imagine you have a beautiful, designed house. You might have a perfectly decorated […] The post Technical SEO for eCommerce | CHECKLIST 2022 appeared first...
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